I have been a Diamond Producer since 2002, the result of hard work and extensive experience in the local market. As you know, the selling process begins with a determination of a reasonable asking price.
Through a comparative market analysis I will provide you with
up-to-date information on your particular market and the price, financing, terms and condition of competing properties in your market. These are key factors in getting your property positioned and sold for the best price.
Marketing
The next step is marketing. Marketing includes the exposure of your property to the general public and other real estate agents through different marketing vehicles.
Details about your property need to reach a wide audience so that your property gains the best market exposure. In today's world we utilize a combination of vehicles to gain the most exposure. From Broker Tours to Open Houses, Online/Print Advertising and For Sale Signage, we work tirelessly to give your property the most exposure possible.
The choice of media and frequency of exposure depends a lot on the property and the specific market. For example, in some areas, newspaper advertising generates phone calls to a real estate office but yields limited effectiveness in selling property.
Overexposure in any media may give buyers an impression that the property is defective or that the seller is unrealistic or desperate. It is a misconception that advertising sells real estate.
In fact, The NATIONAL ASSOCIATION OF REALTORS® studies show that 82% of real estate sales are the result of agent contacts through previous clients, friends, family personal contacts and referrals.